Content Marketing Specialist

I. KEY JOB DUTIES

Athena TechHub is looking for a skilled Content Marketing Specialist to join our team. The Content Marketing Specialist will play a crucial role in creating, editing, and managing high-quality content that supports our marketing efforts and engages our target audience. This role is critical in driving our content marketing efforts related to product cryptocurrency analysis, blockchain technology, and the digital asset market.  The position is also expected to monitor progress to agreed measures and within set organizational procedures.

• Owning overall content strategies and coordinating with design, product, engineering, and operations.

• Develop and produce various types of marketing content, including blog posts, articles, social media posts, email campaigns, infographics, and video scripts.

• Manage content distribution across various platforms, including social media, email, forums, and crypto-related websites.

• Monitor and analyze social media performance, making data-driven adjustments to enhance engagement and reach.

• Analyze market trends, cryptocurrency on-chain data, economic reports, and competitor activities to identify content strategies. 

• Ensure that all marketing materials, contents, and communications align with the company's brand identity and values.

• Implement SEO best practices in content creation to improve search engine visibility and rankings.

• Maintain an organized content calendar to plan and schedule content releases.

• Adapt content for different formats, such as podcasts or webinars.

• Share regular reports on content engagement and effectiveness.

• Other tasks requested by the line manager.

II. EDUCATIONAL REQUIREMENT / SKILLS / ATTRIBUTE

KNOWLEDGE:

• Bachelor's degree in Business, Marketing, or a related field.

• Proven experience of at least 3 years in content creation, editing, and content marketing preferably in the cryptocurrency or blockchain industry, on-chain data analytics, and economic and business analytics.

• Strong understanding of SEO and content optimization.

• Familiarity with content marketing tools.

• Experience with video and multimedia content creation is a plus.

SKILL & ABILITY:

• Good analytical and critical thinking

• Excellent English writing and editing skills with impeccable grammar and attention to detail.

• Excellent communication skills in both English, Vietnamese and interpersonal skill

• Good presentation and documentation skills

• Strong self-discipline but be mindful of everyone

• Creative thinking and the ability to generate innovative marketing ideas.

• Growth Mindset: embrace the challenge and learn

• Ability to work independently and as part of a team.

III. WHY YOU’LL LOVE WORKING HERE

• Professional, creative working environment and talented teams, equal opportunities & agile culture

• Great facility to work. You will have a MacBook and extra high-definition screens

• Electrical standing desk for the most comfortable seat

• Annual leave 12 days / sick leave 2 days / remote work 12 days / anniversary leave 1 day

• The paternity Leave policy offers more than 10 days of Paid leave, not including days off.

• The remaining Annual leave will be transferred to the next working year

• Premium health insurance package for you and your relatives 

• Annual health check-ups at the premium clinic

• Interesting workout activities: gym/fitness, yoga, kickboxing, football after work

• Annual bonus and project bonus

• Reward program for engaging in activities and volunteering

• Annual company trip & quarter team bonding activities

• Happy hours and awesome parties

• Development opportunity: sponsorship for training courses

• With regular discussions, you will have a lot of opportunities to learn from experts in their fields

• International opportunity to expose and grow

• We often send our elites to international conferences like GDC, WWDC, Google I/O... to update the latest technology

• Additional allowance & gifts for birthdays, giving-birth, weddings, illness, Mid-Autumn Festival, Lunar New Year, 1/1, 1/5, 1/6…

• Pantry booster with food & beverages, game station & entertainment: PS4,...