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Full-Time

Ads Ops

Ho Chi Minh City, Viet Nam

Performance Marketing Specialist (User Acquisition)

Ho Chi Minh City, Viet Nam

Ads Ops

I. KEY JOB DUTIES

  • Constantly track and analyze results to identify optimization opportunities to increase CTR, conversion rate, new user volume, LTV, and ROI (A/B testing, targeting, creative performance, marketing messages, etc.)

  • Oversee the progress of integrating attribution analytics SDKs and take care of the dashboards to ensure marketing optimization decisions are driven by accurate and real data.

  • Generate detailed spending, and performance reports and be able to translate the data into the reports into actionable insights to present to internal stakeholders.

  • Collaborate effectively with multiple internal teams (creative design, marketing, product).

  • Stay up to date on the latest industry trends, and emerging marketing platforms and be capable of building strong relationships with them, especially international mobile advertising networks.


II. EDUCATIONAL REQUIREMENT / SKILLS / ATTRIBUTES

KNOWLEDGE:

  • At least 2 years of experience in a similar role

  • Definition of metrics and their relationship in analyzing digital ad campaigns

  • Advanced concepts of UA (retention rate, ARPU, ARPDAU, LTV, IPM, cohort, organic uplift, ...)

  • Fundamental concepts of Marketing & Business

  • Experience in creative production or marketing idea pitching

  • Fundamental concepts of ASO

SKILL:

  • Good at mathematics                                                    

  • Fluent in English (daily interactions with international partners)                                                      

  • Advanced Excel skills

  • Experience setting up and optimizing campaigns on Facebook Ads & Google Ads or other ad networks.                                                                

  • Experience in using marketing tools                          

  • Experience in using project management tools & framework                                                        

  • Experience in using tools to analyze data     

ABILITY:

  • Logic & analytical thinking                                                                 

  • Self-learning skill

  • Manage to deliver results in the timely manner                                                              

  • Creative and independent in problem-solving

ATTITUDE:

  • Data-driven mindset                                                              

  • Carefulness and detail-oriented                                                               

  • Eager to learn and ready to apply new knowledge/skills                                                                

  • Optimize and automation mindset                                                                

  • Passionate in the gaming industry and digital marketing                                                                

  • Highly self-motivation and self-management      


III. WHY YOU’LL LOVE WORKING HERE

  • Professional, creative working environment and talented teams, equal-opportunities & agile culture

  • Great facility to work. You will have a MacBook and extra high definition screens

  • Electrical standing desk for most comfortable seat

  • Annual leave 12 days / sick leave 2 days / remote work 12 days

  • Paternity Leave policy offers more than 10 days of Paid leave, not including days-off.

  • Remaining Annual leave will be transferred to the next working year

  • Premium health insurance package for you and your relatives

  • Annual health check-up at premium clinic

  • Interesting workout activities: gym/fitness, yoga, kick-boxing, football after work

  • Annual bonus and project bonus

  • Reward program for engaged activities and volunteering

  • Annual company trip & quarter team bonding activities

  • Happy hours and awesome parties

  • Development opportunity: sponsorship for training courses

  • With regular discussions, you will have a lot of opportunities to learn from experts in their fields

  • International opportunity to expose and grow

  • At least one abroad travels every year. We often send our elites to international conferences like GDC, WWDC, Google I/O... to update the latest technology

  • Additional allowance & gifts for birthdays, giving-birth, weddings, illness, Mid-Autumn Festival, Lunar New Year, 1/1, 1/5, 1/6…

  • Pantry booster with food & beverages, game station & entertainment: PS4,...


IV. FURTHER INFORMATION

  1. Working hour: from Monday to Friday (8:30 -18:00)

  2. Address: Olympus Building, 40A Lam Son, Ward 2, Tan Binh district, Ho Chi Minh city (currently located in Tan Son Hoa Ward, HCMC)

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