User Acquisition (all levels)

I. KEY JOB DUTIES

• Constantly track and analyze results to identify optimization opportunities to increase CTR, conversion rate, new user volume, LTV, and ROI (A/B testing, targeting, creative performance, marketing messages, etc.)

• Oversee the progress of integrating attribution analytics SDKs and take care of the dashboards to ensure marketing optimization decisions are driven by accurate and real data.

• Generate detailed spending, and performance reports and be able to translate the data into the reports into actionable insights to present to internal stakeholders.

• Collaborate effectively with multiple internal teams (creative design, marketing, product).

• Stay up to date on the latest industry trends, and emerging marketing platforms and be capable of building strong relationships with them, especially international mobile advertising networks.

II. EDUCATIONAL REQUIREMENT / SKILLS / ATTRIBUTES

KNOWLEDGE:

• Definition of metrics and their relationship in analyzing digital ad campaigns

• Advanced concepts of UA (retention rate, ARPU, ARPDAU, LTV, IPM, cohort, organic uplift, ...)

• Fundamental concepts of Marketing & Business

• Experience in creative production or marketing idea pitching

• Fundamental concepts of ASO

SKILL:

• Good at mathematics                                                    

• Fluent in English (daily interactions with international partners)                                                      

• Advanced Excel skills

• Experience setting up and optimizing campaigns on Facebook Ads & Google Ads or other ad networks.                                                                

• Experience in using marketing tools                          

• Experience in using project management tools & framework                                                        

• Experience in using tools to analyze data     

ABILITY:

• Logic & analytical thinking                                                                 

• Self-learning skill

• Manage to deliver results in the timely manner                                                              

• Creative and independent in problem-solving

ATTITUDE:

• Data-driven mindset                                                              

• Carefulness and detail-oriented                                                               

• Eager to learn and ready to apply new knowledge/skills                                                                

• Optimize and automation mindset                                                                

• Passionate in the gaming industry and digital marketing                                                                

• Highly self-motivation and self-management      

III. WHY YOU’LL LOVE WORKING HERE

• Great facility to work. You will have a MacBook and extra high-definition screens

• Premium health insurance package and annual medical check-up

• Sponsorship for training courses

• Interesting activities: gym/fitness club at work, English club, corporate social responsibility events...

• Attractive signing bonus for important positions

• With regular discussions with the CEO, founders, and executives of the company, you will have a lot of opportunities to learn from experts in their fields

• Annual bonus and project bonus

• International opportunity to expose and grow

• At least one abroad travels every year. We often send our elites to international conferences like GDC, WWDC, Google I/O... to update the latest technology

• Full labor insurance (social, health, unemployed)

• Annual leave 12 days / sick leave 2 days / remote work 12 days

• Free food & drinks, kitchen at work, PlayStation after work

• Friday evening party, happy hour, team activities, and awesome parties…