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Full-Time

Marketing

Ho Chi Minh City, Viet Nam

Senior Performance Marketing Specialist

Ho Chi Minh City, Viet Nam

Marketing

I. KEY JOB DUTIES

  • Plan and execute user acquisition campaigns:

    • Develop and implement comprehensive UA strategies across paid (PPC, social media, programmatic), organic (ASO, content marketing), and referral channels.

    • Manage campaign budgets and optimize spend based on data-driven insights.

    • Conduct A/B testing and iterate on creatives, targeting, and bidding strategies to improve campaign performance.

  • Analyze and report campaign performance:

    • Monitor key performance indicators (KPIs) including cost per acquisition (CPA), lifetime value (LTV), and conversion rates.

    • Generate insightful reports and present findings to stakeholders to inform future campaign decisions.

    • Identify trends and opportunities for growth based on data analysis.

  • Manage partnerships and negotiate deals:

    • Build and maintain relationships with ad networks, media partners, affiliates, and influencers.

    • Negotiate contracts and secure optimal rates for performance marketing campaigns.

  • Stay ahead of the curve:

    • Keep up-to-date with the latest trends and technologies in the UA landscape.

    • Research and recommend new channels and strategies to drive user growth.

    • Be a source of knowledge and expertise for the marketing team.

  • Monitor competitive best practices, keep up with industry trends and continually introduce new ideas, and work with the creative development team for improving performance.

  • Develop performance marketing strategies to expand our customer pool


II. EDUCATIONAL REQUIREMENT / SKILLS / ATTRIBUTES

KNOWLEDGE:

  • Definition of metrics and their relationship in analyzing digital ad campaigns

  • Advanced concepts of UA (retention rate, ARPU, ARPDAU, LTV, IPM, cohort, organic uplift, ...)

  • Fundamental concepts of Marketing & Business

  • Experience in creative production or marketing idea pitching

  • Fundamental concepts of ASO

SKILLS:

  • Good at mathematics

  • Fluent in English (daily interactions with international partners)

  • Advanced Excel skills

  • Experience in setting up and optimizing campaigns on Facebook Ads & Google Ads or other ad networks.

  • Experience in using marketing tools

  • Experience in using project management tools & framework

  • Experience in using tools to analyze data

ABILITIES:

  • Logic & analytical thinking

  • Self-learning skill

  • Manage to deliver result in the timely manner

  • Creative and independent in problem-solving 

ATTITUDE:

  • Data-driven mindset

  • Carefulness and detail-oriented

  • Eager to learn and ready to apply new knowledge/skills

  • Optimize and automation mindset

  • Passionate in gaming industry and digital marketing

  • Highly self-motivation and self management


III. WHY YOU’LL LOVE WORKING HERE

  • Professional, creative working environment and talented teams, equal-opportunities & agile culture

  • Great facility to work. You will have a MacBook and extra high definition screens

  • Electrical standing desk for most comfortable seat

  • Remote work 12 days / Annual leave 12 days / Sick leave 2 days / Anniversary leave 1 day

  • Paternity Leave policy offers more than 10 days of Paid leave, not including days-off.

  • Remaining Annual leave will be transferred to the next working year

  • Premium health insurance package for you and your relatives 

  • Annual health check-up at premium clinic

  • Interesting workout activities: gym/fitness, yoga, kick-boxing, football after work

  • Annual bonus and project bonus

  • Reward program for engaged activities and volunteering

  • Annual company trip & quarter team bonding activities

  • Happy hours and awesome parties

  • Development opportunity: sponsorship for training courses

  • With regular discussions, you will have a lot of opportunities to learn from experts in their fields

  • International opportunity to expose and grow

  • At least one abroad travels every year. We often send our elites to international conferences like GDC, WWDC, Google I/O... to update the latest technology

  • Additional allowance & gifts for birthdays, giving-birth, weddings, illness, Mid-Autumn Festival, Lunar New Year, 1/1, 1/5, 1/6…

  • Pantry booster with food & beverages, game station & entertainment: PS4,...


V. FURTHER INFORMATION

  1. Working hour: from Monday to Friday (8:30 -18:00)

  2. Address: 6th Floor, 40A Lam Son street, Ward 2, Tan Binh district, Ho Chi Minh city.

  4. See more information at Athena Studio:

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